Black Card In Popular Culture
I had a big realization today while playing Grand Theft Auto 4 on XBOX360, tough be to believe I know. I was doing one of the optional missions and there was a guy that asked me to take pictures of his wife that he suspected of cheating. My Character, Nikko, asked him if he was going to pay, and the guy responded “Don’t worry, I have a Black Card”. I mean seriously, the Centurion card is so much ingrained in pop culture that it made it into GTA4. I was pretty amazed by that. If you look around there are references to the Black Card in almost every aspect of mainstream media. It is referenced in music as most everyone knows, TV shows like Entourage on HBO or Veronica Mars, and novels like Lauren Weisberger’s 2005 novel ”Everyone Worth Knowing”.
If I worked on the Black Card marketing or branding teams, I would be pretty happy with myself. The card has been so well marketed, it has become synonymous with “making it” or “arriving” to the luxury lifestyle. Regardless if the card is really that big of a deal, it has become such an icon to the general public that has been ingrained into us that the black card means rich, or wealthy. Good job Amex, you’ve taken a card that many thought to be fictitious in the 1990’s and turned it into a cultural icon in less than 10 years. Not to mention that this phenomena drives 1,000+ users to this site daily, keep it up.
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1,000+ daily? Wow… how do would you feel about cross-linking to my amex black blog?